Jody Xiong of DDB China in conjunction with the China Environmental Protection Foundation created this wonderful outdoor campaign to push their message.
They decided to leverage a busy pedestrian crossing, a place where both pedestrians and drivers meet and lay a giant canvas of 12.6 meters long by 7 meters wide on the ground, covering the pedestrian crossing with a large leafless tree. Placed on either side of the road beneath the traffic lights, were sponge cushions soaked in green environmentally friendly washable and quick dry paint. As pedestrians walked towards the crossing, they would step onto the green sponge and as they walked, the soles of their feet would make foot imprints onto the tree on the ground. Each green footprint added to the canvas like leaves growing on a bare tree, which made people feel that by walking they could create a greener environment.
Photographer Brandon Seidler takes photos of contaminated sites in and around New Jersey and the Hudson River, and then takes his photographic negatives and soaks them in the very same chemicals found to be polluting the bodies of water and land he’s documenting.
Dutch designer Daan Roosegaarde worked with scientist Bob Ursem and European Nano Solutions to create the Smog Free Tower. After launching a successful Kickstarter campaign to fund what he describes as “the largest air-purifier in the world”, the Smog Free Tower has been installed in Rotterdam.
Oum al-Maa Lake, Ubari Sand Sea. Photo credit: unknown
The Ubari Lakes are a group of about 20 lakes, set amidst magnificent sand dunes and palm fringed oases in the Fezzan region of southwestern Libya. The lakes were once one big lake but climate change caused the region, a part of Sahara, to gradually dry up between 3,000 to 5,000 years ago. The water is super-saturated with salts and carbonates, as lakes are being continuously evaporated and have no rivers replenishing them.
Diphylleia grayi also known as the skeleton flower. native to moist wooded mountainsides in colder regions of China and Japan, has petals that turn transparent with the rain. Blooming from mid-spring to early-summer, these little pretties prefer shady conditions and should only receive partial sunlight. While these characteristics and preferences may seem on the level, it’s when it rains that this pretty flower displays its uniqueness.
Geamana is an abandoned village in Romania. The place makes for some intriguing pictures but it has a very sad story. In 1978 the communist regime forced the inhabitants of Geamana to move out so that an artificial lake could take its place that served as a kind of catch-basin for the nearby Roșia Poieni’s copper mine contaminated sludge to flow into. The lake, is a giant crater, filled mostly with acid red water. The tower of the church, the roofs of a few houses and various dead treetops are the only remnants today. Continue reading
Photo: Jofie Lamprecht
The nests of social weaver birds are believed to be the largest birds’ nests in the world. Other than providing a hiding place from predators, the gigantic communal nests are also said to be perfect for protecting the birds from desert’s harsh climate. Living in the plains of Namibia and South Africa, social weavers make use of several different materials, building the nest by weaving in twig after twig. These nests are perhaps the most spectacular structure built by any bird.