The lake near the Siberian city of Novosibirsk with turquoise water and white sandy beaches similar to those in the Maldives is actually a man-made toxic dump and contains the ash that results from burning coal at the nearby thermal power station. After an explosion of interest on social media, the Siberian Generating Company (SGC) warns that people cannot swim in the ash dump. Its water has high alkaline environment. This is due to the fact that calcium salts and other metal oxides are dissolved in it. Skin contact with such water may cause an allergic reaction. Also the bottom of the lake is so muddy that it makes getting out almost impossible. But despite warnings it has remained a popular site for selfies that have gone viral on social networks.